Week 6 - 2D

I was away this week and i wasn't quite sure where to begin with this task on my own so I've asked a few of the other guys in the class and checked out a few of their blogs to help me through. 


This week we were asked to draft a heading design for our exhibition which is called 102 with the tag-line "Art from the Hotlands" 


PRACTICAL

•  Design 01: Design in a style that appeals to a design Industry client 

•  Design 02: Design in a style that appeals to a non-profit arts organization 



Rough sketch of some ideas for tag line "102 Art from the Hotlands"


I very rarely start off with a sketch of an idea for a design and then go from there. I know I should be doing sketches first but i find i change my mind once I start actually playing around with a design and it turns out to be nothing like I originally planned but this (above) it what I started with.



1st rough draft of design in InDesign

And after playing around for a little bit this is one of the designs I came up with.

GROUP Activity 

We all had to go through that same 7 criteria to rate each others designs then get a average score, here are the results.

Warwick:

Accuracy in addressing the brief - 6

Immediate visual appeal – 4.8

Cross generational appeal - 3

Suitability for print – 2.8  

Suitability for web - 4

Monochromatic suitability -

Simplicity – 3.3

Sunita:

Accuracy in addressing the brief – 5.3

Immediate visual appeal - 5

Cross generational appeal – 4.6

Suitability for print – 2.8

Suitability for web – 5.8

Monochromatic suitability – 1.8

Simplicity – 4.3

Rachel:

Accuracy in addressing the brief – 6.3

Immediate visual appeal – 6.5

Cross generational appeal – 6.6

Suitability for print – 8.3

Suitability for web - 9

Monochromatic suitability – 9.1

Simplicity - 9

Josie:

Accuracy in addressing the brief – 3.5

Immediate visual appeal – 3.8

Cross generational appeal – 3.8

Suitability for print - 2

Suitability for web – 4.1

Monochromatic suitability - 1

Simplicity – 3.3

Kath:

Accuracy in addressing the brief – 5.3

Immediate visual appeal – 4.5

Cross generational appeal – 3.6

Suitability for print - 2

Suitability for web – 3.1

Monochromatic suitability – 1.5

Simplicity – 3.3

Maha:

Accuracy in addressing the brief – 5.5

Immediate visual appeal - 4.5

Cross generational appeal – 5.8

Suitability for print – 5.5

Suitability for web – 5.6

Monochromatic suitability – 7.3

Simplicity – 5.5

Mark:

Accuracy in addressing the brief – 6.1

Immediate visual appeal – 5.1

Cross generational appeal – 5.8

Suitability for print – 6.8

Suitability for web – 7.3

Monochromatic suitability - 6

Simplicity – 6.6