This week we were asked to draft a heading design for our exhibition which is called 102 with the tag-line "Art from the Hotlands"
PRACTICAL
• Design 01: Design in a style that appeals to a design Industry client
• Design 02: Design in a style that appeals to a non-profit arts organization
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Rough sketch of some ideas for tag line "102 Art from the Hotlands" |
I very rarely start off with a sketch of an idea for a design and then go from there. I know I should be doing sketches first but i find i change my mind once I start actually playing around with a design and it turns out to be nothing like I originally planned but this (above) it what I started with.
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1st rough draft of design in InDesign |
GROUP Activity
We all had to go through that same 7 criteria to rate each others designs then get a average score, here are the results.
Warwick:
Accuracy in addressing the brief - 6
Immediate visual appeal – 4.8
Cross generational appeal - 3
Suitability for print – 2.8
Suitability for web - 4
Monochromatic suitability -
Simplicity – 3.3
Sunita:
Accuracy in addressing the brief – 5.3
Immediate visual appeal - 5
Cross generational appeal – 4.6
Suitability for print – 2.8
Suitability for web – 5.8
Monochromatic suitability – 1.8
Simplicity – 4.3
Rachel:
Accuracy in addressing the brief – 6.3
Immediate visual appeal – 6.5
Cross generational appeal – 6.6
Suitability for print – 8.3
Suitability for web - 9
Monochromatic suitability – 9.1
Simplicity - 9
Josie:
Accuracy in addressing the brief – 3.5
Immediate visual appeal – 3.8
Cross generational appeal – 3.8
Suitability for print - 2
Suitability for web – 4.1
Monochromatic suitability - 1
Simplicity – 3.3
Kath:
Accuracy in addressing the brief – 5.3
Immediate visual appeal – 4.5
Cross generational appeal – 3.6
Suitability for print - 2
Suitability for web – 3.1
Monochromatic suitability – 1.5
Simplicity – 3.3
Maha:
Accuracy in addressing the brief – 5.5
Immediate visual appeal - 4.5
Cross generational appeal – 5.8
Suitability for print – 5.5
Suitability for web – 5.6
Monochromatic suitability – 7.3
Simplicity – 5.5
Mark:
Immediate visual appeal – 5.1
Cross generational appeal – 5.8
Suitability for print – 6.8
Suitability for web – 7.3
Monochromatic suitability - 6
Simplicity – 6.6
Good post, but not sure if you addressed:
ReplyDelete• Design 01: Design in a style that appeals to a design Industry client
• Design 02: Design in a style that appeals to a non-profit arts organization
Could you label each sketch/logo accordingly? This is an exercise in flexibility, to see if you can adapt your style to suit different clients.
Considering you were not there, it's a good effort, but a bit of tweaking is needed to get across the line this week.
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