Week 7 2D

Practical – Design Communication

DESIGN a headline & tagline draft for the student exhibition.

Make a list of 2 key concepts you are trying to communicate

Make a list of 2 key feelings your trying to communicate

REFINE your headline to communicate these 4 things

Prepare to present your communication skills to the class.

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2 Concepts

With my design I thought alot about the word 'Hotlands' in the tagline. I know it doesnt immediately look like a design which communicates sun, heat & land but I was more aiming at the idea of it looking like the relief from the hotlands. Being in Darwin during a hot day all I crave is a dark night with a cool breeze and I wanted to communicate those dark, hot nights with my design. So I tried to communicate the image of the moon in the centre of the '0' with the long grass silhouette in its light.

The 2nd concept I was trying to communicate was to be a bold design concept.

 

2 Key Feelings

I want people to feel cool, comfortable & attracted when they look at my design. I want it to convey a bit of relief from the hotlands of Darwin and make people feel like they recognise that feeling of being in Darwin on a hot night.