Week 9 - 2D

 Sketch in your Visual Diary or Illustrator 

1.  Clear rendition of 3 invitation / flyer layouts using the logo & text supplied 

2.  The design must have space for sponsor logos 

3.  CDU logo must be on the bottom right – check branding rules 

BLOG - 15 mins 

Each student post the group results in your blog with images and descriptive text 

2. GROUP EXERCISE – Concept Realisation 

In todays class we were given time to design a DL flyer for the exhibition using Josie's design for '102 Art in the Hotlands'.

Josie's design

 We were given the branding guidelines for CDU and had to take this into consideration when designing the DL flyer. 

1st draft front

1st Draft back

I wanted to keep in the theme of using a rough brush stroke but with the time we had that was the closest i came up with but I'd like to see the white borders using the same brush stroke that Josie used in the headline. 

3. PRACTICAL – Design Realisation 

30 mins – Illustrator / 10 mins Presentations / 10 mins Blog 

1.  Layout your version of all 3 designs decided on in the group exercise 

2.  Show your results to the class 

3.  Blog screenshots of your work 

After we all were given time to create a few designs we presented them all to the class. We're pretty pressed for time so we decided it was best if we made a decision today as we weren't sure if there would be time to present the best ideas at the meeting. We all presented some great designs but we were all really impressed with Rachel's design and really wanted to run with her idea. It really complimented Josie's Headline design and using paint splatters really linked the 2 designs beautifully. 

Rachel's design (front)

Week 8 - 2D

GROUP EXERCISE – Concept Realisation Selecting:

materials 

tools 

equipment

Discuss your choice of the above as a group – give reasons


In this lesson we gave a quick run down on our design to the class and the direction we're planning on going with them and discussed our choices as a group. 


Materials - Paper, ink, stencils
Tools - stanley knife, stencil paper
Equipment - printing supplies


The idea is to make a stencil of my design and screen print my design onto paper. 

GROUP EXERCISE – Concept Realisation

PRODUCING A RANGE - 15 mins Design Illustrator

Clear rendition of 3 headline variations for Exhibition 2011 BLOG - 15 mins Each student post the group results in your blog with images and descriptive text

Original Design

This was our opportunity to make any final variations on our design before they are presented at the meeting and a design  is chosen. 

The first variation I wanted try was to make the reeds look more realistic..

I also wanted to make the moon a little off centre and make it look a bit more abstract..

And finally I played around with the colours but i came back to the midnight blue which I was very happy with. 

3. PRACTICAL – Design Realisation 30 mins – Illustrator / 10 mins Presentations / 10 mins Blog

Layout your version of all 3 designs decided on in the group exercise 

Show your results to the class 

Blog screenshots of your work

At the end of the class we all placed our favourite design in the shared folder so that we could all check each others out and reflect on each others designs. It was great to get everyone's opinions and give our own opinions on each design. I really loved doing this and getting feedback from the class. Sometimes im not completely confident in my capabilities and its great to get opinions & suggestions from the class on how I can improve my design. 

I found this little clip on You Tube and it reminded me a little of our class. Its not the most fantastic clip and its clearly on a budget but the idea of it made me think it could very easily be our class. 

A group of 6 Art & Design students were presented with The Bomb Project and were challenged to design a 2D or 3D typography on the 'buzz' word SHOP and elaborate on the concept of advertisement. They had to work together as a team and brainstorm together for 3 days to complete the presentation. 

Week 8 - 3D

GROUP EXERCISE – Concept Realisation

Selecting:

materials 
tools
equipment

Discuss your choice of the above as a group – give reasons


For my 3D design of my tree i played around with some different materials and did some research on some others but i think I've come up with a plan of attack.


Materials - Paint, 12mm plywood
Tools - jigsaw, brush, pencil
Equipment - projector, woodwork equipment


After Mark introduced me to one of the sculpture lecturers he & Mark completely helped me put faith in my idea. I honestly had no idea how i was going to pull it off but after speaking with him I am totally confident in my design. Out the back of the workshop there were stack of sheets of 12mm ply (it is actually the bases of old crates) and they were the perfect size for what i had in mind (1.5mx2m approx). They are a little rustic and banged up but I liked that it wasn't perfect - gave it some character. Simon (I'm terrible with names so i hope i have it right) suggested that all I'd need to do was print my design on some acetate so that i can use a projector to blow up my design onto the sheet of ply, trace my design and then its ready for the jigsaw. Apparently the jigsaw it easy to use so I'm hoping I can do it. The other option is i can take my design to a professional who will actually laser cut my design for me. 

This is a pretty long clip but it was good to see that you can actually create nice soft curves using the jigsaw which i was a little concerned about. 

Week 7 - 3D

Practical – Design Communication

Choose one design from last week’s 2 sketched designs (sports & fashion)

Make a list of 2 key concepts you are trying to communicate

Make a list of 2 key feelings your trying to communicate

REFINE your design concept to communicate these 4 things

Prepare to present your communication skills to the class.

Upload all this content to your blog

2 Key Concepts

Contemporary & delicate



Pen sketch of my design with stencil frames



3D Design prototype - tree made from plastic corflute in box frame



2 Key Feelings
I want this design to make people feel inquisitive & unique.  

I changed my design to convey these feelings by giving it softer more rounded edges and gave it less branches. I still wanted it to look delicate so i still made the branches a little bit intricate.

From my sketch you can see that I have added small detailed frames. I would still like to use this idea of using a number of smaller frames to separate the tree and each frame will have a section of the tree inside. But to convey that contemporary look I would change the frame to a more simple modern style of frame unlike those that are shown in my sketch.

Week 7 2D

Practical – Design Communication

DESIGN a headline & tagline draft for the student exhibition.

Make a list of 2 key concepts you are trying to communicate

Make a list of 2 key feelings your trying to communicate

REFINE your headline to communicate these 4 things

Prepare to present your communication skills to the class.

Upload all this content to your blog

 

2 Concepts

With my design I thought alot about the word 'Hotlands' in the tagline. I know it doesnt immediately look like a design which communicates sun, heat & land but I was more aiming at the idea of it looking like the relief from the hotlands. Being in Darwin during a hot day all I crave is a dark night with a cool breeze and I wanted to communicate those dark, hot nights with my design. So I tried to communicate the image of the moon in the centre of the '0' with the long grass silhouette in its light.

The 2nd concept I was trying to communicate was to be a bold design concept.

 

2 Key Feelings

I want people to feel cool, comfortable & attracted when they look at my design. I want it to convey a bit of relief from the hotlands of Darwin and make people feel like they recognise that feeling of being in Darwin on a hot night.

Week 6 - 2D

I was away this week and i wasn't quite sure where to begin with this task on my own so I've asked a few of the other guys in the class and checked out a few of their blogs to help me through. 


This week we were asked to draft a heading design for our exhibition which is called 102 with the tag-line "Art from the Hotlands" 


PRACTICAL

•  Design 01: Design in a style that appeals to a design Industry client 

•  Design 02: Design in a style that appeals to a non-profit arts organization 



Rough sketch of some ideas for tag line "102 Art from the Hotlands"


I very rarely start off with a sketch of an idea for a design and then go from there. I know I should be doing sketches first but i find i change my mind once I start actually playing around with a design and it turns out to be nothing like I originally planned but this (above) it what I started with.



1st rough draft of design in InDesign

And after playing around for a little bit this is one of the designs I came up with.

GROUP Activity 

We all had to go through that same 7 criteria to rate each others designs then get a average score, here are the results.

Warwick:

Accuracy in addressing the brief - 6

Immediate visual appeal – 4.8

Cross generational appeal - 3

Suitability for print – 2.8  

Suitability for web - 4

Monochromatic suitability -

Simplicity – 3.3

Sunita:

Accuracy in addressing the brief – 5.3

Immediate visual appeal - 5

Cross generational appeal – 4.6

Suitability for print – 2.8

Suitability for web – 5.8

Monochromatic suitability – 1.8

Simplicity – 4.3

Rachel:

Accuracy in addressing the brief – 6.3

Immediate visual appeal – 6.5

Cross generational appeal – 6.6

Suitability for print – 8.3

Suitability for web - 9

Monochromatic suitability – 9.1

Simplicity - 9

Josie:

Accuracy in addressing the brief – 3.5

Immediate visual appeal – 3.8

Cross generational appeal – 3.8

Suitability for print - 2

Suitability for web – 4.1

Monochromatic suitability - 1

Simplicity – 3.3

Kath:

Accuracy in addressing the brief – 5.3

Immediate visual appeal – 4.5

Cross generational appeal – 3.6

Suitability for print - 2

Suitability for web – 3.1

Monochromatic suitability – 1.5

Simplicity – 3.3

Maha:

Accuracy in addressing the brief – 5.5

Immediate visual appeal - 4.5

Cross generational appeal – 5.8

Suitability for print – 5.5

Suitability for web – 5.6

Monochromatic suitability – 7.3

Simplicity – 5.5

Mark:

Accuracy in addressing the brief – 6.1

Immediate visual appeal – 5.1

Cross generational appeal – 5.8

Suitability for print – 6.8

Suitability for web – 7.3

Monochromatic suitability - 6

Simplicity – 6.6

Week 5 - 3D

GROUP EXERCISE
In our class this week Maha & Sunita presented their 3D designs to the class which was then open to discussion to challenge their design concept assumptions.


Sunita's Design Concept is to build a traditional Timorese house - in miniature form possibly out of polystyrene. It includes the following features:

• Has doors & windows
• 4 walls
• Flat on top with ornament - usually 4-6 sticks or a bunch or straw sticking out the top
• Its on stilts - sometimes tall & wide or short & stumpy
• 4 sided pyramid roof

Traditional Timorese House

Class discussion - Warwick suggested that if she uses polystyrene for the main structure to use a sharp scalp to cut the polystyrene because if you saw it with a serrated edge it will make an impressive mess. 

Mahas design concept is a lamp and the 2D aspect is the design on the lamp and the 3D is the actual lamp with the design on it. Features include:

• Will be versatile to be in the living room or a bedroom
• Has interchangeable sides which will slide out
• Has 4 sides
• Has a metal frame

I thought this type of design would work quite well with the interchangeable sides

Class discussion - What will it be made out of? Will it be printed? What angle will the side panels be on (vertically straight or on an angle?)

If Maha wanted to have the panels on an angle they could slide out from underneath rather than trying to pull them out on an awkward angle from the top.

She also thought about the designed panels being made out of plastic and if she used lightweight plastic they could bend and pop into place like when placing a photo into an album with photo corners. But then the heat of the light bulb might be too much for the plastic panels. 

PRACTICAL – Design challenge / reflect & refine

30 mins – Choose your most recent 3D design concept from all your current works

•  In your blog make a list of 2 assumptions about your design

•  Challenge both of these assumptions (200 words minimum)

•  Suggest 2 refinements to solve these challenges (200 words minimum)

•  Illustrate your thoughts with sketches / diagrams

My most recent 3D design concept is along the lines of 3 dimensional wall paper. I had the idea that I could create wall paper that almost jumped out at you like artwork would. I've been doing a few sketches and I have been working on a few different designs of silhouetted trees. I haven't done alot of research as to how I will actually construct the design but I was thinking of making a mould and then using plaster so I have 1 flat side which can be adhered to the wall.

1st Assumption
The first assumption is that the design will be in 1 piece.

2nd Assumption
That it will be a mould and then using plaster

Challenging 1st Assumption
I was actually pretty set on this design being 1 single piece but when i was drifting off to sleep the other day (which seems to be when my brain decides to go outside the square) I thought I want it to be a piece of artwork as well and what better way to show off a piece of artwork than in a frame. I had the idea that i could actually break my tree design up into pieces and frame the smaller pieces of the tree but when hung on the wall the whole picture of the tree comes into view..... No idea where that came from but I started to think more about it and if it could be of any practical use as well. I've seem these tree sculptures that are used as jewellery hangers so maybe that could be an option as well.


First sketch of tree design and half asleep sketch of idea of framed pieces of tree design



Jewellery Tree

 Challenging 2nd Assumption
My second assumption is that I will be making my 3D tree using a mould of my design.
There are quite a few different materials i could use for my design. I could use wood..

This is a wall mounted wood sculpture made of oak.

The artists name is Ruben Guajardo http://www.artisticwoodworking.com/ and he makes some beautiful abstract wood sculptures and carvings.

Or i could use wire..

Wire Tree Wall Sculpture  - Omer Huremovic

There are many materials I could use for my design but i think the biggest issue will be using a material that I not only have access to and can use but also use a material that i am able to able to split up into separate frames. I could still use the plaster mould but i would have to make several different moulds to make the whole tree and I'm not sure if i have the skills or time to do that.

2 Refinements
After challenging my assumptions my 2 biggest challenges to over come are...
1. Which materials to use &....
2. Splitting the tree up into separate and differently sized frames

I think the best way to refine my assumptions is to do a few prototypes to see which ones will work best.....

I've had a very fun week playing around with a few different materials for my prototype to see what i can use for my design and they were all quite time consuming because of how intricate my design is.... which in turn probably should have been one of my assumptions. Anyway, below is my rough draft of my design. So you can see how it would be a little difficult to make a mould out of that.

1st rough draft of my design

I made several stencils of my design and made cut outs using plastic corflute (which i ended up making my prototype out of). This was very difficult to use to create nice soft curves and will be even more difficult to cut into pieces of the tree. So I've decided that i will refine my design by using Balsa wood. It is used in alot of model plan designs and is apparently very easy to cut. I also think this will be easier to separate into different sections as it will have a cleaner cut line.